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Volume 5 2021 ASSESSING THE USE OF THE WHATSAPP STATUS UPDATES TOOL FOR COVID-19 RELEVANT HEALTH COMMUNICATION AMONG UNDERGRADUATE COMMUNICATION STUDENTS IN GHANA

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작성자 Emmanuel Essel 작성일 21-07-28 11:48
COVID-19   WhatsApp   Social Media   Health Communication   Young Adults

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This study assesses how users employ the WhatsApp status updates tool to share COVID-19 relevant information, their motivation for this behaviour, and its influence on their adherence to the prevention messages about the disease. By employing the Technology Acceptance Model, in-depth interviews were used to examine how young adult undergraduate communication students aged between 18-25 years old in Ghana use WhatsApp status updates to share COVID-19 relevant messages. A thematic analysis revealed that participants use this tool to attract attention and engender interaction with people on COVID-19 preventive messages among their phone contacts. This paper concludes that WhatsApp status updates are a useful tool for sharing COVID-19 relevant messages among young adult undergraduate communication students in Ghana. 

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